BECAUSE YOU’RE WORTH IT

Lesson of Worth

For 50 years, L'Oréal Paris has been delivering this message that does so much good and that each of us can and must make our own: "Because I'm worth it". The month of February is dedicated to self-esteem. What better opportunity to give a voice to these women and men who, behind their success, hide weaknesses, but above all strengths. In each of these videos, these spokespersons give their personal testimony and lay themselves bare. Because whatever their background, whatever their origins, their ages and their successes, the truth always triumphs: yes, each of them, each of us, we're worth it.

" There is value in each and everyone of us, including you.”

- Viola Davis

{ "@context": "https://schema.org/", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "https://www.loreal-paris.co.za/lesson-of-worth" } document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } }); { "@context": "http://schema.org", "@type": "Thing", "subjectOf": { "@type": "ItemList", "itemListElement": [ { "@type":"ListItem", "position": 1, "url" : "https://www.loreal-paris.co.za/lesson-of-worth-liya-kebede", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-liya-kebede", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/defaults/articles/article-place-holder-hero.jpg?rev=6cb80cbd84cd426cb556a06be8160427", "height":1125, "width":2000 }, "datePublished": "2022-01-19T13:08:15+00:00", "dateModified": "2022-02-02T03:57:44+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=0b5044805b18424ba2c35904a3c8732b", "width":189, "height":60 } }}, "description":"$name" } , { "@type":"ListItem", "position": 2, "url" : "https://www.loreal-paris.co.za/lesson-of-worth-viola-davis", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-viola-davis", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/defaults/articles/article-place-holder-hero.jpg?rev=6cb80cbd84cd426cb556a06be8160427", "height":1125, "width":2000 }, "datePublished": "2022-01-19T10:13:54+00:00", "dateModified": "2022-02-02T03:57:56+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=0b5044805b18424ba2c35904a3c8732b", "width":189, "height":60 } }}, "description":"$name" } , { "@type":"ListItem", "position": 3, "url" : "https://www.loreal-paris.co.za/lesson-of-worth-jane-fonda", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-jane-fonda", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/defaults/articles/article-place-holder-hero.jpg?rev=6cb80cbd84cd426cb556a06be8160427", "height":1125, "width":2000 }, "datePublished": "2022-01-19T12:58:42+00:00", "dateModified": "2022-02-02T03:57:53+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=0b5044805b18424ba2c35904a3c8732b", "width":189, "height":60 } }}, "description":"$name" } , { "@type":"ListItem", "position": 4, "url" : "https://www.loreal-paris.co.za/lesson-of-worth-nidhi-sunil", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-nidhi-sunil", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/defaults/articles/article-place-holder-hero.jpg?rev=6cb80cbd84cd426cb556a06be8160427", "height":1125, "width":2000 }, "datePublished": "2022-01-19T12:57:54+00:00", "dateModified": "2022-02-02T03:57:54+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=0b5044805b18424ba2c35904a3c8732b", "width":189, "height":60 } }}, "description":"$name" } , { "@type":"ListItem", "position": 5, "url" : "https://www.loreal-paris.co.za/lesson-of-worth-eva-longoria", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-eva-longoria", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/defaults/articles/article-place-holder-hero.jpg?rev=6cb80cbd84cd426cb556a06be8160427", "height":1125, "width":2000 }, "datePublished": "2022-01-19T12:59:14+00:00", "dateModified": "2022-02-02T03:57:37+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=0b5044805b18424ba2c35904a3c8732b", "width":189, "height":60 } }}, "description":"$name" } , { "@type":"ListItem", "position": 6, "url" : "https://www.loreal-paris.co.za/lesson-of-worth-helen-mirren", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-helen-mirren", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/defaults/articles/article-place-holder-hero.jpg?rev=6cb80cbd84cd426cb556a06be8160427", "height":1125, "width":2000 }, "datePublished": "2022-01-19T12:58:57+00:00", "dateModified": "2022-02-02T03:57:30+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=0b5044805b18424ba2c35904a3c8732b", "width":189, "height":60 } }}, "description":"$name" } , { "@type":"ListItem", "position": 7, "url" : "https://www.loreal-paris.co.za/lesson-of-worth-andie-macdowell", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-andie-macdowell", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/defaults/articles/article-place-holder-hero.jpg?rev=6cb80cbd84cd426cb556a06be8160427", "height":1125, "width":2000 }, "datePublished": "2022-01-19T13:00:48+00:00", "dateModified": "2022-02-02T03:57:26+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=0b5044805b18424ba2c35904a3c8732b", "width":189, "height":60 } }}, "description":"$name" } , { "@type":"ListItem", "position": 8, "url" : "https://www.loreal-paris.co.za/lesson-of-worth-aja-naomi-king", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-aja-naomi-king", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/defaults/articles/article-place-holder-hero.jpg?rev=6cb80cbd84cd426cb556a06be8160427", "height":1125, "width":2000 }, "datePublished": "2022-01-19T14:21:39+00:00", "dateModified": "2022-02-02T03:57:29+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.za/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=0b5044805b18424ba2c35904a3c8732b", "width":189, "height":60 } }}, "description":"$name" } ] } }

“The only way to really be is to be without compromise.”

- Jane Fonda

{ "@context": "https://schema.org/", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "https://www.loreal-paris.co.za/lesson-of-worth" } document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
Brand Section Local Initiatives Hero
Express your worth
When we say, “We’re Worth It,” it’s not a tagline, it’s a brand mission. Taking your beauty into your own hands is empowering. Believing in your own beauty is something no one else can control. That is your power. L’Oréal Paris is working towards the day when you hear, “we’re worth it,” and women everywhere will reply: “we never doubted it for a moment.”
{ "@context": "https://schema.org/", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "https://www.loreal-paris.co.za/lesson-of-worth" } document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });

{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.loreal-paris.co.za/lesson-of-worth", "name": "Lesson of Worth" } } ] }